UTM link builder.
Add source, medium and campaign labels to any link so you can see which ad, post or message brought each visitor.
About this tool.
A UTM link is your web address with a few labels added at the end. When someone clicks it, Google Analytics knows which ad, post or message brought them, so you can see what is really working instead of guessing.
- Enter the page you want people to land on.
- Pick the source (where the link will be posted) and the medium (the type of channel).
- Give the campaign a short name, copy the link, and use it in your ad or post.
Still needed: the page address, source, medium, campaign name.
Good to know: Use the same spelling every time. "Facebook", "facebook" and "fb" show up as three different sources in your reports. Never put UTM links on links inside your own website, only on links that bring people to it. Google Ads has its own auto-tagging, so you do not need UTM there unless you use a third-party tool.
Good to know.
Do I need UTM links if I use Google Ads?+
Where do I see UTM data in Google Analytics?+
Should I use capital letters in UTM values?+
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